Last Wednesday evening, 20 Georgia Tech students, faculty and staff gathered in the Idea Incubator in the library to ideate with Professor Wayne Li.
Li provided a Cuisinart juicer and a Philip Stark design and asked opposing teams to juice as many oranges as they could in 5 minutes. The exercise engaged everyone in the room – if you were not actually squishing oranges, then you were cheering for a team from your seat.
At the end of 5 minutes, Li challenged the room to answer, “Which product is best?”
Crickets…There wasn’t a clear answer! The “best” product depends on design, and users’ needs.
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